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MusclePharm Focused on Expanding Market Share in Growing Protein Sector

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Launching Combat 100% Whey™, Combat Pro-Gel™

DENVER, Jan.19, 2016 /PRNewswire/ -- MusclePharm Corporation (OTCQB: MSLP) ("MusclePharm" or the "Company"), a scientifically-driven, performance lifestyle sports nutrition company, announced the planned introduction of two protein products: Combat 100% Whey™ and Combat Pro-Gel™.

Combat 100% Whey(TM):  An ultra-premium blend containing 100% whey protein developed to support lean muscle maintenance and nutrient replenishment, fueling muscle recovery and performance. Every scoop of COMBAT 100% WHEY(TM) is packed with 25g of 100% whey protein, which digests quickly to help satisfy daily protein needs. In addition, COMBAT 100% WHEY(TM) is low in fats and free of artificial dyes, fillers and gluten. Easily taken any time of day, before or after a workout. COMBAT 100% WHEY(TM) fuels the athlete inside of you with an ultra-premium protein experience, amazing taste, and easy to mix powder.

These two new products will allow MusclePharm to continue capturing global market share in the growing protein sector. The global whey protein market had a value of $5.4 billion in 2014. It is expected to reach $8.4 billion by 2020, with an estimated CACGR of 7.6%.

"We have positioned our brand in the protein sector to see continued growth," said Brad Pyatt, MusclePharm CEO. "Adding these two new products underneath the Combat Brand is part of our expansion strategy within the market. With the recent success of Combat Crunch—which won Protein Bar of the Year in 2015—we know that there is demand for high-quality protein products from our customers. Combat 100% Whey™ will be one of the best-tasting proteins on the market, at one of the best values. This protein product will offer the superior level of quality that consumers have come to expect from MusclePharm products."

  • Combat 100% Whey™:  An ultra-premium blend containing 100% whey protein developed to support lean muscle maintenance and nutrient replenishment, fueling muscle recovery and performance. Every scoop of COMBAT 100% WHEY™ is packed with 25g of 100% whey protein, which digests quickly to help satisfy daily protein needs. In addition, COMBAT 100% WHEY™ is low in fats and free of artificial dyes, fillers and gluten. Easily taken any time of day, before or after a workout. COMBAT 100% WHEY™ fuels the athlete inside of you with an ultra-premium protein experience, amazing taste, and easy to mix powder.
  • Combat Pro-Gel™: An on-the-go protein gel that brings you the muscle-building benefits of Combat Protein, in a convenient & portable travel pouch. Whether it's hiking, jogging, camping, or every day travel, Combat Pro-Gel™ can be taken anywhere to satisfy your fitness lifestyle. Loaded with 22g of protein, sugar-free and only 90 calories, this is the next generation of fitness fuel for those looking for the ultimate healthy protein snack.

Combat 100% Whey™ is now available at Bodybuilding.com.

http://www.bodybuilding.com/store/mp-combat-whey-launch.html?mcid=EM_011816_mp_launch_B

About MusclePharm Corporation
MusclePharm® is a scientifically-driven, performance lifestyle company that develops, manufactures, markets and distributes branded nutritional supplements. The company offers a range of powders, capsules, tablets and gels. Its portfolio of recognized brands includes MusclePharm® Sport Series, Black Label and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, which are available in more than 120 countries—over 45,000 retail outlets worldwide. The clinically-proven supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit http://www.musclepharm.com. To sign up to receive MusclePharm news via email, please visit http://ir.musclepharmcorp.com/email-alerts.

Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2014, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

Investors:
MusclePharm Investor Relations
investors@musclepharm.com

Media:
Dawn Jacobs
mediarelations@musclepharm.com

Photo - http://photos.prnewswire.com/prnh/20160118/323238Website - http://www.musclepharm.com

 

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SOURCE MusclePharm Corporation


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