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Famed Moutaineer Garrett Madison Joins MusclePharm as Brand Athlete

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America's Premier Mount Everest Climber and Guide to Promote New MusclePharm Natural Series

DENVER, April 5, 2017 /PRNewswire/ -- MusclePharm Corporation (OTCQB: MSLP) ("MusclePharm" or the "Company"), a scientifically-driven, performance lifestyle sports nutrition company, announced today that America's premier Mount Everest climber and guide, Garrett Madison will be a brand athlete, promoting the Company's new Natural Series.

Over the last eight years, Madison has led 44 climbers to the summit of Mount Everest, more than any other guide. He led the first expedition in history where climbers reached the summit of Mount Everest and Mount Lhotse within 24 hours, as well as the first ever guided expedition to reach the summit of K2, the world's second-highest mountain. He is the founder of Madison Mountaineering, a boutique mountain guide service based in Seattle, Washington, and is regularly involved with film productions on Everest, having participated in four different features over the last three years.

As part of his partnership with MusclePharm, Madison will support the Company's marketing of its Natural Series on his own social media channels and share climbing footage and other content for distribution via MusclePharm's digital channels.  In addition, he will serve as a brand ambassador at select events for the Company.

"Natural Series enables MusclePharm to target a new type of athlete: one that prefers an organic product. Many mountaineers and climbing enthusiasts fit into this category, and access to one of the most prominent names in mountain climbing will enable us to expose the brand to an athlete that may not have been previously aware of MusclePharm," said Ryan Drexler, CEO and Chairman of the Board, MusclePharm. "Garrett is a true adventurer and we look forward to working with him as we introduce the public to Natural Series."

"There is nothing more exhilarating than summiting a peak.  To achieve this means pushing your body to its limit and takes discipline, nutrition and preparation. The Natural Series can help both professional and amateur climbers attain their goals," said Madison. "I look forward to working with MusclePharm and sharing the benefits of the Natural Series with the millions of people who have a shared passion for the mountains."

Launched in early March at Natural Products Expo West, Natural Series is a premium line of plant-based, vegan, gluten-free, soy-free, non-GMO, products targeting individuals seeking an organic alternative to traditional nutritional products and supplements. Many of the products are certified USDA Organic.

About MusclePharm Corporation

MusclePharm® is a scientifically-driven, performance lifestyle company that develops, manufactures, markets and distributes branded nutritional supplements. The Company offers a range of powders, capsules, tablets and gels. Its portfolio of recognized brands includes MusclePharm® Sport Series, Black Label and Core Series, FitMiss™, as well as Natural Series which was launched in 2017. These products are available in more than 120 countries and over 50,000 retail outlets worldwide. The clinically-proven supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit http://www.musclepharm.com. To sign up to receive MusclePharm news via email, please visit http://ir.musclepharmcorp.com/email-alerts.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2015, the Company's Quarterly Reports on Form 10-Q and other filings submitted by the Company to the Securities and Exchange Commission, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

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SOURCE MusclePharm Corporation


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