Coconut Water + Protein Combination Brings New Innovation to Beverage Market
DENVER, CO and LAS VEGAS, NV--(Marketwired - Sep 19, 2014) - Coinciding with the Mr. Olympia 2014 Expo in Las Vegas, MusclePharm Corporation (
Created for every type of fitness enthusiast lifestyle, whether running, lifting, hiking, or simply on the go, CocoProtein provides important vitamins, minerals and protein to build lean muscle, increase endurance, fuel recovery, and stay hydrated. Naturally gluten-free, lactose-free, and dairy-free, each bottle of CocoProtein contains 20 grams of protein and more potassium than a banana.
"CocoProtein is the perfect complement to any workout and healthy lifestyle, with an excellent flavor profile and a smooth and light texture," said Brad Pyatt, CEO of MusclePharm. "The launch also marks our entrance into the beverage industry, an exciting new growth area for our company, with an innovative and differentiated product that underscores our commitment to fuel sport."
CocoProtein will debut on October 1, 2014 in two delicious flavors: Chocolate and Piña Colada and will be available initially at GNC, Vitamin Shoppes, Bodybuilding.com, as well as select Costco Stores. CocoProtein will be distributed domestically by Europa Sports. The product is available for tasting at MusclePharm's CocoProtein booth at the Olympia Expo September 19-21.
MusclePharm® is a scientifically-driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit www.musclepharm.com.
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